Adopting Penetration Pricing Strategy To Boost New Product Sales CRP CD
Check out our professionally designed Adopting Penetration Pricing Strategy to Boost New Product Sales PowerPoint Presentation. Penetration pricing is a marketing strategy used by companies to attract potential customers to a new product by offering a lower initial price. This PPT Bundle provides a comprehensive overview of the challenges businesses face due to selecting an ineffective pricing strategy and adopting penetration pricing as a solution to improve customer acquisition for new products launched. Furthermore, the Product cost structure PPT templates present information regarding the steps for implementing penetration pricing. These include conducting market research, setting the initial price, deploying the promotional strategy, and monitoring and evaluating the strategy. Moreover, The Cost reduction strategies PPT slides showcase the impact of adopting a penetration pricing strategy on business performance and product sales funnel. Lastly, the PowerPoint templates showcase a future long-term pricing strategy businesses can adopt for new products with case studies and a dashboard. Download Now.
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Content of this Powerpoint Presentation
Slide 1: This slide introduces Adopting Penetration Pricing Strategy to Boost New Product Sales. State your company name and begin.
Slide 2: This is an Agenda slide. State your agendas here.
Slide 3: This slide shows Table of Content for the presentation.
Slide 4: This slide shows title for topics that are to be covered next in the template.
Slide 5: This slide showcases current phase of new product launch with introduction of product, launch price, strategies implemented. It includes offline marketing channels etc.
Slide 6: This slide presents pricing strategy which is currently used for new product launched. It includes elements such as bundled services, warranties, referral programs etc.
Slide 7: This slide shows title for topics that are to be covered next in the template.
Slide 8: This slide showcases survey findings highlights reasons of low lead generation for newly launched product which includes high initial price, longer sales cycle etc.
Slide 9: This slide displays negative impact of slow skimming pricing strategy on product sales funnel. It includes sales stages such as awareness, interest, consideration, decision and purchase.
Slide 10: This slide showcases impact of slow skimming pricing strategy on new product sales performance such as slow market penetration, competitive disadvantage, low customer satisfaction etc.
Slide 11: This slide shows title for topics that are to be covered next in the template.
Slide 12: This slide showcases various pricing strategies which can be adopted by business to boost new product sales. It includes value based, cost plus, competitor etc.
Slide 13: This slide displays adoption of penetration pricing as new strategy to enhance product sales volume. It includes reasons, advantages, disadvantages and best fit.
Slide 14: This slide shows title for topics that are to be covered next in the template.
Slide 15: This slide showcases various steps involved in successfully leveraging penetration pricing strategy for newly launched product which includes conducting market research etc.
Slide 16: This slide shows title for topics that are to be covered next in the template.
Slide 17: This slide showcases comparative analysis to study pricing strategies used by competitors based on criteria such as market share, target audience, marketing channels used etc.
Slide 18: This slide displays price elasticity assessment to understand how sensitive customers are to price change. It includes survey findings, price range, consumer interests and key insights.
Slide 19: This slide represents market segmentation and audience targeting for company which provides information regarding demographic, geographic, psychographic and behavioral segmentation.
Slide 20: This slide showcases sample buyer persona which helps understand customers needs and requirements. It provides information regarding demographics, pain points, background etc.
Slide 21: This slide shows title for topics that are to be covered next in the template.
Slide 22: This slide showcases new affordable price set for new product based on competitor analysis which includes competitor price, our price, marginal price, key insights etc.
Slide 23: This slide displays cost structure for new product with current price, expense criteria including production cost, retailer margin, marketing cost, labor, freight, overhead cost etc.
Slide 24: This slide showcases cost reduction strategies which can be implemented to minimize products manufacturing cost such as supplier negotiations, optimizing production processes etc.
Slide 25: This slide presents reduced price for new product with revised cost breakdown including retailers margin, production cost, other expenses, companies own profit etc.
Slide 26: This slide shows title for topics that are to be covered next in the template.
Slide 27: This slide showcases various strategies to communicate brands message for new product launched across customers which includes emotional selling, creating USP, brand positioning etc.
Slide 28: This slide displays various marketing channels which can be used to advertise newly launched product such as emails, influencer marketing, social media and cross selling.
Slide 29: This slide showcases types of emails circulated to communicate promotional price of new product which including price drop announcement and limited time offer campaigns.
Slide 30: This slide presents social media marketing campaign plan to advertise product on Facebook and Instagram which includes strategies, content type, hashtags, responsible owners etc.
Slide 31: This slide showcases cross selling strategies which can be used to increase sales of new product which includes product recommendations, personalized products, sales volume etc.
Slide 32: This slide presents cross selling strategies which can be used to increase sales of new product which includes offering bundled products, combo offers, discounts etc.
Slide 33: This slide shows title for topics that are to be covered next in the template.
Slide 34: This slide showcases tracking of email marketing campaign performance run to advertise new product which includes KPI’s such as clickthrough rate, conversion rates, open rates etc.
Slide 35: This slide presents customer response to product price change which helps assessing pricing strategy effectiveness. It includes no. of respondents, sample customer feedback form etc.
Slide 36: This slide shows title for topics that are to be covered next in the template.
Slide 37: This slide showcases key benefits of adopting penetration pricing strategy for new product which helps increase market share, sales volume, brand awareness and customer acquisition rate.
Slide 38: This slide presents how adopting penetration pricing strategy helps reduce product sales cycle length. It includes elements such as increase brand exposure, enhance customer base etc.
Slide 39: This slide shows title for topics that are to be covered next in the template.
Slide 40: This slide showcases various customer retention techniques which can be used by company to build wider consumer base such as loyalty programs, effective communication etc.
Slide 41: This slide presents long term pricing strategy which can be adopted by company to increase product price in long run which includes time period, price range and key considerations.
Slide 42: This slide shows title for topics that are to be covered next in the template.
Slide 43: This slide showcases network case study showcasing adoption of penetration marketing strategy to enhance market share and customer base. It includes objectives, challenges etc.
Slide 44: This slide shows title for topics that are to be covered next in the template.`
Slide 45: This slide displays monthly sales performance tracking dashboard for new product launched which includes KPI metrics such as planned vs actual sales, sales per campaign etc.
Slide 46: This slide showcases dashboard for monitoring sales for new product launched which also includes KPI metrics such as sales growth rate, monthly units ordered, average order value etc.
Slide 47: This slide shows all the icons included in the presentation.
Slide 48: This slide is titled as Additional Slides for moving forward.
Slide 49: This is an Idea Generation slide to state a new idea or highlight information, specifications etc.
Slide 50: This slide depicts Venn diagram with text boxes.
Slide 51: This slide presents Roadmap with additional textboxes. It can be used to present different series of events.
Slide 52: This slide contains Puzzle with related icons and text.
Slide 53: This is a Thank You slide with address, contact numbers and email address.
Adopting Penetration Pricing Strategy To Boost New Product Sales CRP CD with all 62 slides:
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