Acquiring Competitive Advantage With Brand Repositioning Strategy Powerpoint Presentation Slides

Slide 1: This slide displays the title Acquiring Competitive Advantage with Brand Repositioning STRATEGY.
Slide 2: This slide displays the title Agenda for acquiring competitive advantage with brand repositioning strategy.
Slide 3: This slide exhibit table of content.
Slide 4: This slide exhibit table of content that is to be discuss further.
Slide 5: This slide highlights the company business profile overview with industry, headquarter, net worth, products that includes chocolates, gums, cakes, drinks, coffee etc.
Slide 6: This slide highlights the company products line which includes chocolates, gums, drinks, cookies, and cakes with different types, weight and price list.
Slide 7: This slide exhibit table of content that is to be discuss further.
Slide 8: This slide highlights the problems related to current product positioning which showcases in graphical format depicting downgrading product sales.
Slide 9: This slide highlights the reasons for product repositioning which includes declining sales, increased competition, wrong positioning, future plans.
Slide 10: This slide highlights the factors which trigger towards product repositioning which includes increased competition, consumer trends, market environment.
Slide 11: This slide exhibit table of content that is to be discuss further.
Slide 12: This slide highlights the need and importance of product repositioning which includes clearer target market, stronger competitive position, improved sales.
Slide 13: This slide exhibit table of content that is to be discuss further.
Slide 14: This slide highlights the SWOT analysis of product for repositioning which includes loyal customer base, large audience of rich dark chocolate, multiple competitors.
Slide 15: This slide highlights the product competitor analysis which includes 4 brand comparison on the basis of product description, tagline, categories, store availability.
Slide 16: This slide exhibit table of content that is to be discuss further.
Slide 17: This slide highlights the old positioning and new repositioning of product which includes old position as unhealthy and unsafe, and new position.
Slide 18: This slide highlights the product current positioning with expected repositioning target which includes healthy and tasty product, target audience kids.
Slide 19: This slide highlights the product current negative impacts in the market which needs to be change into positive consideration for product composition.
Slide 20: This slide exhibit table of content that is to be discuss further.
Slide 21: This slide highlights the product repositioning process which includes steps - identify target audience, evaluate product features, check product USP.
Slide 22: This slide exhibit table of content that is to be discuss further.
Slide 23: This slide highlights the brand repositioning steps for product innovation which includes collect customer feedback, conduct competitor research.
Slide 24: This slide showcases the color scheme selection for chocolate and packaging which includes ebony, cream, tan and carafe color for chocolate.
Slide 25: This slide showcases the product pricing repositioning strategy which includes price skimming strategy, penetration pricing strategy and economy pricing strategy.
Slide 26: This slide highlights the process to revamp product tagline which includes focus, meaningful, memorable, short, and integrate with example of product tagline.
Slide 27: This slide highlights the process to revamp product tagline which includes focus, meaningful, memorable, short, and integrate with example of product tagline
Slide 28: This slide highlights the process to update and redesign product logo which includes conduct audit, decide key elements and get feedback from the customers.
Slide 29: This slide highlights the age wise breakdown of product offering which showcases target audience kids, millennials, adults with points of parity and difference.
Slide 30: This slide highlights the strategy to develop customer engagement which includes online chatbots for website, employee development and rewards program.
Slide 31: This slide highlights the strategy for product packaging which includes safety, differentiation, convenience, and product reinforcement for qualitative repositioning.
Slide 32: This slide highlights improvement packaging performance with reduction of plastic packaging and follow reduce recycle and recover principles for eco designing.
Slide 33: This slide exhibit table of content that is to be discuss further.
Slide 34: This slide showcases the online marketing strategy for product repositioning which includes influencer marketing, email marketing, and social media marketing.
Slide 35: This slide showcases outdoor marketing strategies which involves shop sign board, retail advertising, outdoor events and sponsorship for the promotion of the brand.
Slide 36: This slide exhibit table of content that is to be discuss further.
Slide 37: This slide highlights the repositioning of corporate social responsibilities which includes relevance aspect, believability aspect and distinctiveness aspects.
Slide 38: This slide exhibit table of content that is to be discuss further.
Slide 39: This slides highlights the sales analysis after product repositioning which showcases before during after revenue breakdown by region and revenue breakdown.
Slide 40: This slide highlights the key performance indicator of product repositioning which includes product sales, product demand in the market, position in the market.
Slide 41: This slide highlights product reposition dashboard which showcases product attributes, advertising awareness, market share, product commitment.
Slide 42: This slide highlights the product reposition dashboard which showcases market share in regions, emerging markets, after repositioning planned vs actual sales.
Slide 43: This is the icons slide.
Slide 44: This slide presents title for additional slides.
Slide 45: This slide shows puzzle for displaying elements of company.
Slide 46: This slide showcase Financial.
Slide 47: This slide exhibits ideas generated.
Slide 48: This slide showcase Target.
Slide 49: This slide exhibit Timeline.
Slide 50: This slide depicts 30-60-90 days plan for projects.
Slide 51: This slide shows about your company, target audience and its client's values.
Slide 52: This is thank you slide & contains contact details of company like office address, phone no., etc.