Achieving Operational Excellence In Retail Promotion Strategy We Will Adopt Ppt Icon Microsoft

Description:

The image is a screenshot of a PowerPoint slide that outlines a promotional strategy framework for a business. The slide is titled "Promotion strategy we will adopt" and indicates the company will use a push strategy to meet its promotional objectives.

At the top of the slide, there are two main columns: "Persuasive Promotion" and "Informative Promotion." 

1. Under "Persuasive Promotion," the goals are to change customer perception about product attributes and encourage brand switching. There are placeholders to add more text, suggesting that this slide is meant to be customized.

2. Under "Informative Promotion," the aim is to increase awareness about a new product, brand, or product attribute, with additional space to expand upon these points.

Below this, the slide is divided into two horizontal sections that describe the "Push Strategy" and "Pull Strategy," respectively.

1. The "Push Strategy," there are two blocks labeled "Produce" connected to a central block "Retailers and wholesalers" with arrows pointing towards "Consumers." This visual suggests that the company's marketing activities, such as personal selling, brand promotion, and others, are directed at retailers and wholesalers who in turn push the product to the consumers.

2. The "Pull Strategy" also starts with "Produce" but shows arrows leading directly to "Consumers," with "Retailers and wholesalers" in between without direct arrows. This represents producer marketing activities like consumer advertising and sales promotion aimed at creating demand among consumers, which then pulls the product through the retailers and wholesalers.

Use Cases:

This presentation slide could be adapted for various sectors aiming to define and communicate their promotional strategies effectively.

1. Pharmaceuticals:

Use: Explaining drug benefits and encouraging pharmacy adoption.

Presenter: Marketing Managers.

Audience: Pharmacists and Healthcare Providers.

2. Consumer Electronics:

Use: Launching new gadgets and fostering retailer partnerships.

Presenter: Product Managers.

Audience: Retail Partners and Tech Enthusiasts.

3. Apparel and Fashion:

Use: Promoting seasonal lines and driving consumer demand.

Presenter: Brand Strategists.

Audience: Boutique Owners and Shoppers.

4. Automotive:

Use: Highlighting vehicle features and incentivizing dealerships.

Presenter: Sales Executives.

Audience: Dealership Owners and Car Buyers.

5. Food and Beverage:

Use: Introducing new products and encouraging supermarket sales.

Presenter: Brand Managers.

Audience: Distributors and Consumers.

6. Cosmetics and Beauty:

Use: Showcasing product benefits and building brand loyalty.

Presenter: Marketing Directors.

Audience: Beauty Retailers and Customers.

7. Software and SaaS:

Use: Demonstrating software advantages and generating user subscriptions.

Presenter: Sales Leaders.

Audience: IT Managers and End Users.