6 buttons of buzz marketing

Description:

The image appears to be a slide from a presentation, outlining the "6 Buttons of Buzz Marketing." Each button represents a step or strategy for creating a buzz or viral marketing content. Here's an explanation of each step as presented in the image:

Step 01 - The Taboo:

This step involves creating content that pushes boundaries and provokes discussion. The idea is to tackle topics that are often avoided or considered controversial, prompting people to debate, dispute, or argue about them.

Step 02 - The Outrageous:

At this stage, the objective is to connect the brand with content that can create a strong and favorable brand impression through shock or surprise. It's about going beyond the norm to capture attention.

Step 03 - The Hilarious:

Here, the focus is on humor. By infusing the brand's content with comic elements, the goal is to keep people talking about the brand and sharing the content for its entertainment value.

Step 04 - The Secrets:

This button is about creating a sense of mystery or exclusivity. Giving a sneak peek or hinting at something without revealing all the details can build anticipation and make people feel like insiders.

Step 05 - The Remarkable:

Quality is key in this step. The goal is to do something extremely well and of high quality, so that the content stands out and is noteworthy in its own right.

Step 06 - The Unusual:

The final step is about differentiating the content or product positioning in a way that stands out from the crowd. It's about being unique and memorable.

Use Cases:

Buzz marketing strategies can enhance consumer engagement in sectors where dynamic interaction and memorable experiences are essential for brand growth.

1. Retail:

Use: Launching new product lines

Presenter: Marketing Coordinators

Audience: Retail Managers, Marketing Teams

2. Gaming:

Use: Releasing new game titles

Presenter: Product Leads

Audience: Gamers, Press, Retailers

3. Pharmaceuticals:

Use: Introducing innovative drugs

Presenter: Medical Affairs Managers

Audience: Healthcare Providers, Distributors

4. Real Estate:

Use: Marketing luxury properties

Presenter: Real Estate Developers

Audience: Brokers, Potential Buyers

5. Consumer Electronics:

Use: Debating cutting-edge gadget features

Presenter: Brand Strategists

Audience: Tech Enthusiasts, Retail Partners

6. Hospitality:

Use: Promoting travel packages

Presenter: Travel Agency Heads

Audience: Travel Agents, Tour Operators

7. Education:

Use: Showcasing educational programs

Presenter: Admissions Directors

Audience: Students, Parents, Educational Consultants