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Description:

This image displays a structured template for planning a social media budget. It includes several categories of expenditures related to social media management and campaign execution, distributed into in-house and outsourced activities. The budget categories listed are Content Creation, Social Advertising, Social Engagement, Software/Tools, and Promotion/Contests.
 
For each category, except Social Advertising and Software/Tools, there are placeholders to input either the fixed costs or cost as a percentage of effort/time (like ""$ Per Hour X Hours Per Month"" for in-house expenses or ""$ Per Piece/Project"" for outsourced expenses). Social Advertising and Software/Tools are marked as N/A for in-house expenses, implying that these services are typically outsourced or subscription-based, with costs entered as ""$ Per Day X Days Per Month"" and ""$ Per Month"" respectively. 
 
Promotion/Contests expenses are calculated per campaign, and the template allows for individual campaign budgeting. The bottom row of the table has the provision to calculate the total budget by summing up the expenses across all categories.

Use Cases:

This Social Media Budget Template is an essential tool for planning and tracking marketing expenditures across various industries.

1. Marketing and Advertising:

Use: Budget allocation and monitoring

Presenter: Marketing Manager

Audience: Marketing team and Financial Analysts

2. Retail:

Use: Managing promotional campaigns

Presenter: Social Media Coordinator

Audience: Store Managers and Marketing Department

3. Technology:

Use: Funding social media initiatives

Presenter: Digital Marketing Strategist

Audience: Executive Management and Marketing Team

4. Hospitality:

Use: Budgeting for customer engagement

Presenter: Public Relations Manager

Audience: Hotel Management and Shareholders

5. Entertainment:

Use: Planning for social promotions

Presenter: Publicity Manager

Audience: Production Teams and Promotional Partners

6. Healthcare:

Use: Outreach program financing

Presenter: Communications Officer

Audience: Healthcare Administrators and Outreach Teams

7. Education:

Use: Allocating resources for community outreach

Presenter: Admissions Director

Audience: School Board and Educational Committees