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the customer's journey from initial awareness of a product or service to the eventual purchase. It is a visual representation of the different stages a potential customer goes through before making a buying decision
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It is a framework that outlines the stages a consumer goes through in the process of making a purchase decision.
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Product, Price, Place, Promotion: Exploring the 4Ps model and its role in marketing strategy.
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It involves visualizing and understanding the various touchpoints and interactions a customer has with a brand throughout their entire experience.
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It's aim is to create, distribute, and promote valuable, relevant, and consistent content to attract and engage a target audience.
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The use of data and analytics to guide and optimize marketing strategies
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Summarizing the key points and highlighting the importance of adapting digital marketing models to meet evolving business needs.