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Evaluate internal strengths of the business to identify competitive advantages
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Identify internal weaknesses that may hinder business growth and development
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Analyze external opportunities in the market that can be leveraged for business growth
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Evaluate external threats that may pose risks to the business and its operations
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Conduct a thorough analysis of the business's products or services to determine their competitiveness and market fit
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Research and analyze competitors to understand their strategies, strengths, weaknesses, and market positioning
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