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Visionary Steve Jobs, creator of one of the most profitable companies in the world, Apple Inc., believed early on that computers were more than just simple calculators. He not only got involved in the main aspects of business but was also very much involved in marketing and product design.Â
Steve Jobs wanted to create simple, user-friendly products and believed product design must be functional. Therefore, he ensured that each Apple product was as relatable to customers as possible.
 However, you must understand that the road to this success was challenging because not all Apple products were profitable! The Apple III computer was launched in 1980 as a business-oriented personal computer. It went on sale on May 19, 1980. However, due to poor design and frequent overheating, nearly 14000 machines were recalled. After a few modifications, it was reintroduced on November 9, 1981. But, the product failed to do well and was finally dropped from its product line in September 1985.
It would be difficult to understand that a company such as Apple Inc. can develop poorly designed and low-performing products! But designing and developing products take time, and there are several stages that it goes through before becoming a success!
Products must evolve before settling into the groove they are most likely comfortable in. This process is standard for all companies. Therefore, companies like Apple, Google, and Amazon utilize product management tools like feature matrices to design and develop successful products.
Thousands of products enter the consumer industry today, but nearly eighty percent may fail. Hence, companies plan and strategize to minimize risks and look for various methods to increase product success. Further, product managers turn to feature matrices. A feature matrix is a valuable tool for comparing product features against those of competitor products.
In this article, we would like to highlight Slide Team's Top 10 Product Feature Matrix Templates with Examples and Templates.
Want to learn more about effective ways to report your product analysis? Then please read our blog on Â
Let us now explore the top 10 Product Feature Matrix Templates:
Template 1 - Product Feature Matrix PowerPoint Ppt Template Bundles
product feature matrix offers product managers a greater understanding of the features required in a product that aligns with the product vision. Slide Team's Product Feature Matrix template is a 14-page PPT bundle designed aptly to gain clarity on product features versus the competitor's products. So, your organization wants to create a user-friendly application for your banking products. In that case, it needs a feature matrix that typically analyses the check deposit video, billing payment, and other budgeting tools. Download our template bundle today and create a strategic product with ideal features for prospective customers.
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Template 2 - Product Features Assessment Matrix with Customer Rating
A positive customer review of your product indicates customer satisfaction and brand loyalty. It is a great way to boost sales and the primary factor driving customers' buying decisions. Moreover, customer ratings help to increase brand reputation and credibility. Our slide presents an overview of the unique features of five different products in the satisfaction survey and highlights the average rating of each product. It is ideal to compare and assess your product features against competitors. Â
Template 3 - LED TV feature Comparison Matrix with Product Pricing
Product managers are skilled at creating new products with better features. However, they require a detailed analysis of competitor products. So, to succeed, they look at the feature comparison matrix to understand and create a competitive product. Our slide compares the distinctive features of four different LED TVs. It clearly defines whether the product features are available and helps the product manager make a comparative assessment. Download today to analyze the customer's preference based on the availability of all features.
Template 4 - Competitor Feature Matrix with Market Share Comparison
Product development is a complex process and needs to be executed meticulously. Product managers utilize an idea to create and develop the product strategically. Next, they prepare the sales and marketing techniques to launch the product. Therefore, they would be required to view the competitor feature matrix that compares your product and other similar ones in the market. This slide showcases the comparison of market share, the average pricing, and the customer reviews for your product as against your competitors. Download our slide today and discover unique opportunities to project your product in a better perspective to your customers.
Template 5 - Smartphone Feature Comparison Matrix with Cost
While most smartphones offer similar features, companies are constantly looking for different and unique ways to provide better value so that customers prefer them over their competitors. A smartphone feature comparison matrix gives the distinctive features of each smartphone for which you want a comparative analysis. Our slide visually represents the features offered by four different smartphones. While customers prefer smartphones with all the features, they may not want to purchase them due to their price range. Download our slides today to better understand each smartphone and the reasons for choosing the best one with the features you like that fit your budget!
Template 6 - Product Matrix for Digital Cameras Features Comparison
Many believe digital cameras do not have a market anymore! True, smartphones have considerably taken over the digital camera market but have continued adapting to changing technologies and climate over the years. This slide gives the comparison matrix for six different digital cameras. Download it to gain a clear understanding of each digital camera. Make an informed decision to choose the one that provides the functions and features you wish to have in a digital camera!
Template 7 - Features Evaluation Matrix of Fitness Band Product
Fitness band products are the latest fad as many are keen to improve their health quotient. However, with as many as over ten high-performing fitness band products available, it is nearly impossible to pick the one that fits your current lifestyle. This slide gives a features evaluation matrix of the top three fitness band products. It overviews basic features such as steps, calories, sleep cycle, and exercise features such as reminders to move, heart rate, etc. Further, it also analyses innovative feature options such as call and text notification and music control, and finally, it provides pricing for each product. Download now!
Template 8 - Software Product Feature Comparison Matrix for Marketing Plan with Estimations Too
Businesses use various strategies in marketing. A software product feature comparison helps them effectively compare their product or service with their top competitors. It also clarifies the USP and helps them create technical sales presentations suitable for different audiences. This slide provides the comparative features of four unique products and is ideal for preparing a strategic marketing plan to increase customer engagement. Download today to effectively compare the software product features for developing a successful marketing plan.
Template 9 - Product Comparison Matrix Based on 3 Key Features
A comparison matrix is a quick and simple method for comparing a product's different features. It helps to visually capture the unique benefits of each feature offered by the product. This slide offers a product comparison matrix of three key features. It compares the price, availability, and quality of three different products. The attractive slide provides a clear picture of the unique features of the products and assists in choosing the product with excellent features. Download today!
Template 10 - Brand product feature matrix with key liabilities
Companies utilize brand product feature matrices to assess their products, develop new ones, and remove unnecessary features. This strategy is advantageous to them in many ways. It helps them understand the product line and brand product relationships visually. This slide provides the product's feature matrix with key liabilities, differentiators, irrelevant features, and over-invested products. Download today to gain better clarity on brand and product performance.
Takeaway
A Product Feature Matrix is a vital tool that product managers must use if they wish to get an accurate comparative analysis of the product features versus the competitor's products. Our templates are ideal for creating a well-analyzed product feature matrix. The data will help you understand the list of features that your product needs or does not need. Download our slides today and gain a better outlook on all your top-selling products. Further, understand if they overlap with similar products or are selling better because of a particular distinctive feature!
If you want to learn about effective ways to plan your tasks better, please read our article on Top 10 Impact Effort Matrix PowerPoint Templates.
